I'm Debbie Appler. For more than a decade I've helped Bay Area families find the right independent living, assisted living, memory care, and skilled nursing communities, at no cost to you.
Serving the entire Bay Area: San Francisco, the Peninsula, South Bay, East Bay, and North Bay.
You work directly with Debbie
Principal & Proprietor, always
If you're here, you're probably carrying questions like these:
What level of care does Mom really need?
What does it actually cost in the Bay Area?
Which communities are genuinely good?
How fast can we move after a hospital discharge?
A shortlist matched to your needs and budget
An impartial advocate at every tour
One phone call instead of endless research
Help with paperwork, movers, and move-in day
Generic marketing tours
Sales pressure from every community
Dozens of hours of research
No one to call when something goes wrong
How it works
We talk through care needs, budget, and timing. Free, no pressure.
A short list of communities I know personally, not a directory dump.
I come with you and ask the questions families don't know to ask.
Paperwork, movers, settling in. I check back afterward.
Communities pay me a referral fee when a family I've helped moves in. You pay nothing, which is why my advice stays honest.
“I was taking full care of my dad while working a busy job, and I needed to place him somewhere safe where he could recover and get the support I couldn't provide on my own. I felt overwhelmed and didn't even know where to start.Debbie walked me through the entire skilled nursing facility process step by step. She shared practical advice and pearls of wisdom that only come from real experience, helped me understand my options clearly, and made sure I found a place that was the right fit at the right price.Most importantly, she treated me like family during one of the most stressful times in my life. I never felt like just another client — she genuinely cared about my dad and about me. I highly recommend her senior placement services to anyone going through this process.”
“First, we want to thank you for your excellent service in leading our search for a new place to live. You couldn't have been more responsive, more discerning or more professional in that regard.Part of our effort was to explore the best options for us in the area and in the market. You did a great job in honing the selections and setting up tours of those facilities. I believe we established a clear understanding of distance limitations.”
Resources
Costs & planning
The Bay Area has dozens of assisted living options at every price point. Here's how to narrow the field to the few that genuinely fit your family.
June 18, 2026 · Debbie Appler
Choosing a community
A community tour goes fast and everyone is on their best behavior. These ten questions cut through the polish to what daily life is actually like.
June 10, 2026 · Debbie Appler
Schedule a free 30-minute clarity call with Debbie. No pressure, just clarity.
